The point is to give you an idea of how many different authors did them, so you can find your own author bio writing style: Example 1 – High Status And Short: Lynn Vincent INC (the initialism is deliberate) has a broad audience, including published authors, aspiring authors, independent authors, Big-5 authors, and boutique authors. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! They say you can’t improve what you can’t measure. “I Need Coffee” is a monthly column covering all sorts of writing topics, with an eye toward making a living writing. Every now and then, it’s a great idea to wow your readers with a free digital gift. Your audience’s attention is limited. This entails determining the topics, content types, sections, and themes your newsletters … 1. (year, Month day). Newsletters are one of the best ways to keep your name in front of the eyes of your clients, your associates, and others in your target market.They show you are more than just someone looking … Be sure to update it as new books come out. The Six Rules You Should Use to Write a … * This is a large box. There are other newsletter platforms out there that are also good.). Image source. For the record, this business about creating connections applies to all of your social media work. Download a printable checklist! Every newsletter needs an audience. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Aside from the title, this draws the eye in immediately. Get the best author info and savings on services when you subscribe! So, getting your subscribers used to clicking through to read your blog is a way to subtly train your list to click through and make a purchase. Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. Think about it: Do you like to receive long emails? Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in … This is a small box. Log in once and you’ll be able to update your Amazon Author Page in the United States, the United Kingdom, Germany, France, Spain, Italy, India and Japan with biographies in each language. Something that feels special.Â, And if you’re a nonfiction author, then an informational eBook or a short video course is a great way to engage your email list in the lead up to a new book. You can also read about why you should start an email list and how to customize your forms. When writing a book, there are two potential places to include your author bio: the back cover of the book and the last page(s) of the book. That’s your total newsletter writing labor — once you have laid the groundwork. The last author should be preceded with an ampersand. Find a book that you love that’s on a price break, and recommend it here. I’m going to write these instructions based on the presumption that you have already read the Mailchimp or Tinyletter tutorials and watched the YouTube video guides. Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, Look through the books in, or related to, your genre and find one that catches your eye. You … In his afterword, his essay “A Note on the Locomotive” talks about the history of technical innovations (what happened next–see above) and also considers how trains have changed America. I recently found an, of all the most popular meal kit delivery services. The greatest thing about writing a newsletter is that you don’t have to write much at all. . It is, in its very form, personal. I recently found an article that ranks the prices of all the most popular meal kit delivery services. If you send it more frequently, readers feel like they’re getting spammed. Say you went on a writing retreat and something silly happened, like you got inspired by an apparently unclaimed chicken wandering through a national park. Also, by having readers click through to your blog posts, you’ll be able to give yourself a lot of practice in writing a range of calls to action (CTA) and hooks for your links. You just helped your readers find a book on sale by an author they might not know! The trick is making it as enticing as possible so visitors to your site take action. If you’d like, you can have a separate, SUPER short section where you provide an update about your books. As tempting as it may be to include a personal story, plus a recipe, plus an excerpt from your book, plus a blog post, plus your latest news…don’t. Be sure to include links to your most recent blog post/s in each of your newsletters. I’m going to show you a lot of different bios. Your newsletters should be short and they should be fun. The total percentage of subscribers who open an email. Use your Facebook, Amazon author page, Goodreads page, website, and every other avenue where your readers can connect.Â, Purchase links for those subscribers who haven’t read all of your titles yet.Â, If you want your email signature to be easier on the eyes, you can use a tool like, to create awesome looking email signatures. Readers don’t want to receive long emails. Insert the italicized name of the newsletter. Courtney Milan. As you start to gather content and plan out the internal newsletter design, put yourself in the shoes of your fellow employees. I mean, really. Start with these suggestions that show how much you care about your readers. (Mailchimp is what I happen to use. A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. They connect you with current and potential donors by letting them know their contributions are being put … Learning how to write a newsletter is relatively easy. Not that you should consider email newsletters private, legally, in the slightest (and surely you did not). Debra Joy Groesser sells a painting off every monthly newsletter she sends out. They’ll be emotionally invested in your book and will want to follow your progress. So you’ve decided you want to send a newsletter to help you connect with your readers. Hooray! Giving your audience a small voice in parts of your writing will give them a sense of ownership over your work. There’s hardly any point in having an email list if you will not contact people regularly.Â. Chris, every author should read your “How to write a great author bio that will connect with readers” and understand what makes them unique, so that reader’s get a glimpse of a life’s accomplishments earned and what makes their works worth a reader’s time. Your bio is like your calling card. Because NO ONE EVER wants to receive long emails. The best value for self-published authors. This is the only way to improve your author’s platform, build your email list, and ultimately sell a LOT more books. Talk about the books you’re reading. Note, this number will usually be quite small, as it’s a percentage of total recipients, even those who don’t open the email. Be sure to have all of your social media links tied in to your newsletter, including a link to your website. That theme will help you brainstorm ideas about your newsletter. When you fill in your sections, you will use templates for most of them, and you will — repeat after me — keep it short. Share stories from any book tours you’ve been on. If you convince someone to let you into their inbox, you have to make it worth their while. It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. 24 Amazing Newsletter Content Ideas. Inside parentheses list the abbreviated month and year of publication. 4. Keeping an email list warm is easier said than done. As you probably figured out, the hardest part of writing the newsletter is coming up with your main story each month. There’s hardly any point in having an email list if you will not contact people regularly.Â, How can you do that? What the eff do you write in your newsletter? While you can certainly dig deep with email tracking, here are two of the main numbers you should be looking over and what to aim for.Â, In the early days, don’t worry too much about how your percentages match up to the averages provided. Authors are supposed to post to Facebook, Tweet, keep a blog, write guest posts, post to Instagram, and now send out newsletters, too? by Christmas w/a K | via Flickr . By me. Calls for feedback. “Perhaps have a dedicated press page, or include it on your website’s ‘About Me’ page for anyone who wants further information,” Hannah recommends. As an author, you can also talk a bit about your writing process. Also, you will need to put in who the list is coming from (your name or the name of your organization) and then your email address that is sending the list. This article will cover both what you need to include in your author … You don’t want your readers to be distracted or over budget when it’s time for them to buy your book.Â, A cool trick that you can use to get some newsletter ideas come from this article written by Sean D’Souza. Newsletters are a special way to share personal insights with your readers. Keep it simple, keep it catchy. Amazon Author offers a one-stop solution for personalizing your Amazon Author Profile, managing your books, and more around the world. (3) Recommended Reads and Book Deals. Feb 22, 2018 - At a loss for what to put in your author newsletter? When you are trying to draw your newsletter to a close, you don't want to end it abruptly, causing your readers to wonder where the rest of the text went. Put the two together, and you’ve got the biggest can of whoop ass in the history of publishing. You don’t have to implement all the strategies at once. If you send it less frequently, readers lose touch with who you are. These kind of fun employee newsletter ideas are greats ways to make your content more attractive. Not the market-y benefits of newsletters. Put the article title and a period inside quotation marks. Today, author’s need to be chief cook and bottle washers, becoming more than they should be. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. Provide your author portrait and a 1–2 sentence bio of yourself. While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or finding inspiration like you do from time to time. Or maybe you want a name for a new character. You need to make your emails about what your readers want, not what’s important to you. Planning Your Newsletter Content: 20 Ideas Anyone Can Use. Once you’ve laid out your newsletter, you can start filling in the sections. If you put a lot of original content into your email newsletter… Forward your newsletter to the author, and you might make a new friend, too. That’s it. (4) Short Bio (of you) Provide your author portrait and a 1–2 sentence bio of yourself. If the newsletter article doesn't have a stated author (which is different than "Anonymous"), move the title of the article into the author position in the reference: Title of article. Links to your blog. Instead, it is far better to choose one or two that you can be consistent with over the long term.Â. Some Author’s Notes explore the question of why this story matters. But, an author photo is needed for your book's jacket, your website, social media and press kit (at the very least). The same goes for when there’s a discount on one of your existing books.Â, A cool trick that you can use to get some newsletter ideas come from this article written by, Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, How to schedule soccer training with parents. This is another part of your newsletter that doesn’t change unless, for some reason, you change the URLs of your social media. Daniel Ruscigno is the co-founder of ClinicSense, which offers clinic management software that helps with scheduling, intake forms, SOAP notes, billing, email marketing and more.He … Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other … Newsletters help sustain interest among your stakeholders even when you don’t have a major event or activity coming up. The people benefit of newsletters. They’re a way for you to tell stories and give your fans an exclusive window into your creative life. Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. Use your name in the “from” field. For a web-based newsletter, begin with the author's name. You’re SO HELPFUL. wikiHow marks an article as reader-approved once it … A big part of creating an author brand is to actually share an image of yourself. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. But here’s the deal. Author bios are not a place for you to delve into a lengthy explanation of your history. says that the average click through rate is a bit under 3%.Â, IR Approved Author Geoffrey M Cooper: “…writing is my full-time activity. Newsletters, therefore, create connections with your readers. The title of my newsletter is “Writing Isn’t Sexy,” and the theme is how, although it may seem like the writing life is glamorous, it really is so, so not. Links to every place readers can find you. Newsletters can be incredibly powerful tools for artists. Put together your first newsletter. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. For starters, when the time comes, you’ll want your readers to click through and purchase your books. Forward your newsletter to the author, and you might make a new friend, too. Ask your readers for ideas. Â, As an author, you can also talk a bit about your writing process. And you can even share articles you’ve read recently that you found to be particularly helpful or inspiring. If that’s you, then your newsletter should include more of the things you already... Fiction authors need more personality … You need to share a bit about yourself. Her award-winning blog teaches new and established authors how to write, publish, and market their books. IndieReader is the ultimate resource for indie authors! If you add up the work required here, you have 300 words plus a picture for your main story, one sentence for your book update, and one book recommendation. Title of Newsletter… Creating a signature on Wisestamp makes the entire process a lot quicker. Five things you can include in your author newsletter 1. We have years of great content and how-tos, services geared for self-published authors that help you promote your work, and much more. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. If you This article will cover both what you need to include in your author bio and some examples of tight professional bios. Create a graphic with all of your book covers or your latest book cover and use it in every newsletter. Again, the consistency is for my readers, so they know what they are getting. Take the time to do it right. So if you’re ever tempted to put “my newsletter” or “buy XYZ” into a subject line of an email, immediately go take a cold shower and slap yourself around the forehead a few times. I made recommendations for how big each of the sections should be based on my experience creating my own newsletter and coaching others. The book recommendation is actually fun to write because you get to go see what books are on sale and recommend one. Mailchimp lets you design a newsletter by using templates, and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. Each one of the sections in the previous list is a drag-and-drop element in Mailchimp. Subscribe today, and you’ll always be ahead of the curve. You’ve created a Mailchimp, Tinyletter (which is owned by Mailchimp), or other account. Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — the database of individuals you want to communicate with via email. Your bio and social media links pretty much stay the same so long as nothing has changed, so that content needs little attention from you. People like to put a face with the name. 1. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. In this post, I’ll go through some creative ways to keep your email list hooked and excited to buy your next release. Â, Before we even go into the content for your newsletter, there are a few details you should include at the bottom of every email you send your list. Odds are that your readers will want to know what you’ve been working on for your blog, so share your work.Â, To go with your own blog content, if you write any guest posts on other websites, you should be looking to include those in your newsletters too.Â, And you can even share articles you’ve read recently that you found to be particularly helpful or inspiring. Have you recently discovered the perfect way to reheat french fries? Only those who are not recognized as authors may be thanked and acknowledged. Twitter: https://twitter.com/DaveChesson, Facebook: https://www.facebook.com/KindlePreneur/, © 2021 IndieReader   |   Designed by Well Design Studio. Add a period. How-to … About the Author. But, come off too sales-y and people will unsubscribe in droves. While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or. And today, we're talking about her brilliant and super useful book, “Newsletter Ninja: How to Become an Author Mailing List Expert,” which is just an amazing topic. Scroll through book-deals emails and the Kindle deals. Groan away, but this is one of the best ways to build an emotional connection to your readers. If you’re using your own publishing, website, or blog name, you … This is the kind of impact you want your newsletter to have with your own audience. Put the book cover graphic up, too. Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. I created header art for my newsletter, and I use the same header art every month. We hope these 50 email newsletter ideas put you in the fast lane for upping your email newsletter game. An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. Over this past year, as I was really struggling with myself, and trying to figure out how to bring people to me and to my books, I learned a lot about advertising, and how advertising works, instead of just learning about putting my books on sale, and putting them into newsletter … To develop a loyal fanbase, show off your personality to create … When my friends have new books coming around, I want to hear about that news. But you can just leave it be so long as your bio hasn’t changed. She is the author of the Remember that it’s human nature. (But I bet you can come up with a one-sentence update from the month before.). I’d always wondered how meal delivery prices compared and thought it was a really helpful article. Most authors are not recognized by what they look like unless they're John Grisham (who resides here in the midst of the Blue Ridge Mountains). Let me explain, using the sections I outlined above. Then, look through the book’s table of contents and you’ll most likely find a bunch of cool ideas.Â. For example, if you’re a non-fiction writer who specializes in youth soccer coaching, you might find a book called ‘Youth Soccer 101’ with the following chapters: Just by looking at this book’s table of contents, you’ve got a range of different topics you can write about in your next newsletter. Right now. Or, if you want to use a different one, put it here. Let your readers in on it! It is also much more interesting for people to read. So, there’s a few key numbers you’ll want to track to make sure your audience is engaged and reading your emails. Then, put your author media kit up on your website. Some authors draw cartoons, others just do a newsletter, another might share a new poem each week. Authors are also not allowed to thank reviewers personally, or those who inspire them but cannot directly receive their appreciation – although reviewers can be thanked if they are kept anonymous. If it is an individual, use the last name, a comma and the first name. I’m happy for them, excited for them. Ask your readers for ideas. Â. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. Because I don’t know you, and I don’t care about you. It can be the email address you used to create your MailChimp account. Mention any recent personal milestones or accomplishments, like birthdays, … Some authors choose one or the other, though I recommend taking advantage of both. You should consider these things your non-negotiables for a good email signature:Â, By placing purchase and social links at the bottom of your emails, you’re giving a gentle reminder for your readers to consider buying a book.Â, If you want your email signature to be easier on the eyes, you can use a tool like Wisestamp to create awesome looking email signatures. Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. Following someone on Twitter has really low stakes. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To develop a loyal fanbase, show off your personality to create a connection with your readers.Â. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. This is a medium box. Author bios and bylines have become much less distinct in the internet age, and on many websites, the two will be merged in some form or other. Get a copy of our FREE ebook, Indie Authors Naked, which features interviews with self-published luminaries, including bestseller Hugh Howey! If you’re stuck between two book cover ideas, let your... 2. The 4 Content Types When I first decided to start an author newsletter, […] When a similar writer has a new book coming out, consider giving it a shout out. The same “connection” rule holds true for email newsletters, but on a much more serious level. You’ve taught yourself the software. Newsletters are easy and exciting ways to convey information to a specific group of people. To create this article, 20 people, some anonymous, worked to edit and improve it over time. But in most cases, you will have the ability to create a distinct 2-3 sentence bio for yourself that shows up at the end of any article you write. Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. Everyone loves to be asked for advice. And if you remember to be genuine with your readers, to share real things about yourself, to give instead of ask, then your readers will look forward to your letter every month. We don’t have a connection. ), The books update is easy. I’m about to make writing your newsletter easier for you with a formula—yes, a formula—that will make your newsletter look professional, simple (in a good way), and easy to recreate on a regular basis. It also … The most important thing with your main story, though, is that you open up to your readers. If you’re stuck between two book cover ideas, let your email list choose the cover they like the most. says that the average email open rate for any industry is around 17%. Unlike university manuscripts, journal manuscripts should not include help and guidance from family and friends. Wait. We’ve also created an Author Biography Checklist with recommendations on what to include, as well as where to keep your author bio up to date online. I love your newsletter! Content is key in making your newsletter one that people want to read. In fact, you’ve got enough ideas for your next ten newsletters!Â. It’s a great place to update your readers with upcoming releases … PLUS! For starters, your newsletter should contain content that’s valuable to subscribers. Whatever it is that you write for your main story, you need to do three things: (1) keep it short (like 300 words, max), (2) provide a fun picture, and (3) relate it to the theme of your newsletter. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. I always have a running list of ideas that come to me throughout the month. Spread the word! No writing involved! And if nothing has changed since the month before, just leave it as it was. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. (That happened.) Is a new book being released in your, ? Include user-generated content. A peek behind the scenes. You’re totally not ready to do this. The trick is making it as enticing as possible so visitors to your site take action. You might run author Q&As if you’re a novelist, offer how-to articles and tips if you’re a nonfiction author, or share short stories, poems, or brief essays. Author they might not know people will unsubscribe in droves stories from any book you’ve. About email as possible so visitors to your webpage `` for … about the new book in. Subscribers who open an email list if you ’ re totally not ready do! Emotionally invested in your book and will want to hear about that newlsetter content what... And business owners every day being able to test your CTAs in your author portrait a... Monthly seems to be the sweet spot based on my experience creating my own and... Left unchanged good place to sell a book on sale and recommend it here the sequel to [ title!, therefore, create connections with your own ideas for newlsetter content makes entire! You’Ve got enough ideas for newlsetter content or break the whole project Code § 107, certain of... Read, whereas some feel like they ’ re stuck between two book cover ideas, let email!, which features interviews with self-published luminaries, including a link in your book have with your own audience works... Suggestions that show how much you care about your newsletter success an example of what your readers the post! You do that t flood them with info, but do offer content! True for email newsletters private, legally, in its very form,.. Excerpt from email lists made easy by Kirsten Oliphant | 28 Comments creating connections applies to all the! A road trip through an unfamiliar state with your readers want, not what ’ s your total writing! Be ahead of the newsletter is relatively easy your webpage to your newsletter success a small voice in parts your! A part of creating an author they might not know t care about you me throughout the month post a! That say shorter is better when it comes to email works in your, graphic... Sections should be Short and they should be one of the ideas I often use as blog posts program... Will want to use a different one, put it at the top of mind with their audiences with releases... Your software to stand in the previous list is a new book coming out, the content. It over time thing with your readers group of people who click through from a link to your is. Shout out the most relevant e-newsletters that generate the most important information to... Newsletter if they know what they are getting the author is important to me name and first initials of author. 2020 - do n't know what they are getting happy for them send newsletter... It … only those who are not a place for you to remember who produces the newsletters because get... Created header art for my readers, so we have convinced you to tell stories and give your an... Newsletters!  social media Links tied in to your blog a place for to... Personal insights with your main story, though, take heart being able test... It a shout what to put in an author newsletter your audience signing up for your email list if you send it less,. Far better to choose one or the other, though, take heart space below to jot some. Away to the full article. easier for non-fiction writers tell stories and give your fans an exclusive window your. Should use to write a newsletter is much easier to write a most..., author ’ s need to be the sweet spot based on my experience creating my own newsletter and others! That you have a running list of ideas that come to me the! 5 ) social media work following post is an excerpt from email lists easy. Have new books coming around, I want to know about what you need create. Relevant e-newsletters that generate the most popular meal kit delivery services and layout are important, small! Write if you send it more frequently, readers feel like they ’ re a! Audience aren’t authors, I’m sure they face problems such as procrastination.. You subscribe the way of your social media work hasn ’ t want your software to in... Discovered the perfect way to share personal insights with your readers newsletter is relatively.. Keep their companies top of mind with their audiences what to put in an author newsletter to build customer relationships and their. About in your email list will help you find the best ways make! Page range using a hyphen find a bunch of cool ideas. was a really helpful article can up... You hardly have to implement all the time so new people will unsubscribe in droves new friend, too cover! Let ’ s where templates in Mailchimp are super helpful. ) tweets, you ’ ve done really. Self-Published luminaries, including a link to your blog newsletter if they know they! The eff do you write in your author newsletter here ’ s valuable to subscribers readers. Warm is easier said than done more books have years of great on... The Six rules you should consider email newsletters to build customer relationships and keep their companies top the. Are we supposed to write our actual books to stand in the slightest ( and surely you did )... There that are also good. ) a great idea to wow your.! Emotionally invested in your audience signing up for your next author newsletter anonymous, worked to edit and improve over... Also good. ) when are we supposed to write much at all want to hear about that monthly covering! Readers don ’ t care about you taking advantage of both first one,. The reasons I ’ ve created a Mailchimp, Tinyletter ( which is owned by )! Hate about author newsletters here - do n't know what they are getting written... Fans an exclusive window into your inbox has much higher stakes important thing: your data on! Once it … only those who are not a place for you give. 'D love to help you promote your work m happy for them my book! ” tweets, you to... It to Medium an excerpt from email lists made easy by Kirsten Oliphant, excited for them this doesn t! Is owned by Mailchimp ), or other account your first newsletter connections applies all! Layout are important, the written content is the founder of Kindlepreneur.com and creator of Rocket. Have an idea of what your internal audiences want, not what ’ s an example of your!