During which era of advertising did consumers first begin to surround themselves with devices related to communication? This helped them: How did early marketers establish a degree of power with their brands? In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. b. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. 55. a. Branded entertainment is the process of combining a brand’s marketing strategy with entertainment, and is also known in the marketing world as "advertainment". Which of the following is a major factor that gave rise to advertising? The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. 58. Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. 67. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. Which of the following is not true? Which of the following is true about the designer era of advertising? The company had developed a logo and had made itself known by this symbol on all of its product wrappers. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? 46. 57. 1. a. 74. Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. ", c. the branding of products became the norm. Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. a) Direct sale from the manufacturer to consumerb) Sale through brokersc) Sale through specialist retail outletsd) Sale through many general retail outlets 60. In branded entertainment, people 48. When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. the following is not true about trade shows? One of the changes seen in advertising during the 1980s was the: a. growth and impact of British agencies. 52. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. Here are some descriptions of the ads that he finds: b. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. The state's textile industry has found it difficult to compete with oversea textile industries. The 1970s was America's age of , and the advertising of the time reflected this. The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. During the 1840s, the. Which of the following is a true statement? A. Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. It blends advertising and integrated brand promotion with entertainment. -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. He said this because: c. the technology to measure advertising impact had improved. Which of the following statements is true about the history of branded entertainment? This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. E-business is a form of e-advertising in which companies sell to household consumers. High absolute cost B. 30) Which of the following statements about newspapers is true? 78. when investing in business ventures. Which statement is true about nonfiction? With branded content, the needs of the audience are always the priority. New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an The result was a product that floated in water due to an excess amount of air. World War II and the 1950s (1942 to 1960). Which of the following is true about textiles and Georgia's economy? 49. 66. One of the elements that characterizes present day advertising is that consumers: 81. They are not as popular as they used to be. This helped them: 45. This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay Which of the following is true about advertising during the period between1993 and 2000? 59. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? By the late 1800s, manufacturers were developing brand names. b. 41. Which of the following is an example of a disadvantage associated with branded entertainment? One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. a. D. Nonfiction can contain facts, opinions, and ideas. He said this because: In the 1990s, the measurement of ROI in advertising was _____. Andrew Hampp covers cable TV, out-of … 44. C. Nonfiction is intended only for entertainment. Branded content is about enhancing the image of the brand. c. James Vicary's false claim about the effect of subliminal messages. By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. Which of the following is true about advertising in the industrialization era? It was marked by the advent of the Internet. The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … 62. The ad simply said. (3 points) a. Why did woman become the primary target for advertisers in the 1920s? 71. In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. Ads in the designer era were marked by. During which era were big businesses and advertising viewed with suspicion? Which of the following is true about advertising during the Great Depression? Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. Ads for products during the "P.T. It blends advertising and integrated brand promotion with entertainment. Short stories are examples of nonfiction. 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about c. art directors and copywriters began to have more say over how agencies were run. a. Beginning in 1928, the US Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." 76. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. a. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. Ads no longer reflected traditional values. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. Why Branded Content Works Better Than Traditional Advertising During the pre industrialization era, advertisements appeared in _________. 43. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. A. Nonfiction deals with imaginary people and made-up events. 53. In the 17th century, printed advertisements were published in the newsbooks. In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. 47. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? B. They made most of the purchasing decisions for the household. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? a. a. With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. A) The reach of a national newspaper such as USA Today is comparable to the reach of network television. The focus was on clean and minimalist advertising. Doyle Dane took over the account around 1959. In the mid-1800s, advertising was done through . Branded entertainment gets lesser First Amendment protection than ordinary advertising does. 39. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. Television advertising was influenced by rapid cuts with a very self-conscious character. 54. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? d. Accumulation of large amounts of capital to finance the Industrial Revolution. 68. One of the changes seen in advertising during the 1980s was the. Which of the following is true about advertising during the great depression? Banks considered advertising to be a sign of financial weakness. Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. d. As following strict gender roles and sexual norms. This meant that advertisers were now: 61. Which of the following is true about the designer era of advertising? How to make justice-oriented branded entertainment As corporate social responsibility becomes more of a focus for brands, Alessandro Sciarpelletti, Executive Creative Director of We Are Social, Milan, explains how Lavazza pulled off a documentary about social unrest in Colombia and how brands can move forward with work that is both challenging and political. D? With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. Ads in the designer era were marked by _____. c. It was understood that Internet adverting was going to change the advertising landscape. 80. Which of the following is true of branded entertainment? d. The messages were informational in nature. Which of the following is a major factor that gave rise to advertising? It would not exist without the marketer's support. d. Ads openly promoted consumption, but in a conservative way. The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. d. There was an emphasis on art, inspiration, and intuition. c. Consumers preferred unbranded products over branded products. During which era were big businesses and advertising viewed with suspicion? Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? Iman has said she will never remarry following on from the death of husband David Bowie. , therefore, gets more First Amendment protection than ordinary advertising does. Companies want to increase loyalty amongst their audience. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. 74. 8) Tilt Axiom Entertainment (TAE), a game developer, has developed a new game, World Below, incorporating 3D imaging.In order to get wider distribution, TAE took part in the Gaming Entertainment Expo, hoping to sell the game to a distributor. The cost of business meals can be The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. 83. By the late 1800s, manufacturers were developing brand names. By getting consumers to identify them and pay higher prices for them. b. Which of the following statements is true about the contingency perspective? 94. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. Which of the following is true about the designer era of advertising? 56. d. consumers can communicate with each other. 72. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. c. Advertisers adopted a tough, no-frills advertising style. With the addition of new channel like mobile apps and other new technologies. 65. Who added to the fear and hysteria over advertising in the 1950s? In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. 40. a. it blends advertising and integrated brand promotion with entertainment 42. This new marketing has been used again and again in movies, to the By the late 1960s, advertisers had realized that advertisements had become: 69. How were women depicted by advertisers in the 1950s? Selected Answer: Branded entertainment. emerged as a way for individuals to reduce the risk of the loss of personal wealth. He has been given the task of researching the history of modern advertising as a part of a group presentation. Said one agency respondent, “Branded content is the true test of consumer interest in a brand. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." Which of the following is true about advertising during the period between 1993 and 2000? Which of the following advertising agencies dominated the 1920's ad industry? During which era of advertising did consumers first begin to surround themselves with devices related to communication? 73. National firms started putting names on their products because. An employer can deduct the full cost of meals provided to employees as compensation. b. a. deceiving and filled with false facts. Why did women become the primary target for advertisers in the 1920s? The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. 50. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … 82. A price setter usually has a large market share b. In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. 77. In the 1990s, the measurement of ROI in advertising was . During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." Zooppa, a pharmaceutical company, started its business in 1850. A. Mass-communication performs the function of persuasion B. Mass-Communication helps in promoting culture from one generation to another. 75. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Meals are never deductible as a business entertainment expense. b. National firms started putting names on their products because: c. brands commanded a higher price than commodities. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Which one of the following is a way to improve the S/Q rating of branded pairs produced at a particular production facility? 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