which of the following statements is correct regarding marketing communications today? Answer: sales promotion: 3) Which of the following is almost always the measure of effectiveness of a sales promotion? a. b) If a constraint is violated, then the problem is infeasible. Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. integrated marketing communications must deliver company and brand messages that are _____________. Loyalty programs reward consumers for the amount they spend. A. To disseminate information through salesmen, dealers etc., so as to ensure the product getting into satisfactory use by the ultimate consumers. c. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. Of the choices, only a rebate offer on an inkjet printer is a sales promotion. Sales promotion is a short-term incentive to initiate trial or purchase. E. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? B)whether or not to enter a market. a) A function with multiple variables can be linear. A. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. Which inverse operation would be used to verify the following ... What promotes the recognition of ideologies. Develop the customer proposition. Weegy: The following would be considered a suspicious purchasing behavior is a customer who refuses similar products ... Weegy: The fraction 7/15 divided by 3/5 is 7/9. Select one: a. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. b. sales promotions are long-term incentives to encourage the purchase or sale of a product or … Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. Correct answer: (B) rules regarding the constitution and activities of the company. A) Coupons Loyalty programs can be a form of consumer sales promotion. Some sales promotions are aimed at consumers. Loyalty programs can be a form of consumer sales promotion. ADVERTISEMENTS: Advertising and Sales Promotion! Newspaper ads: is not considered a sales promotion tool. In additional to the rules relating to sales promotions in general, prize promotions must also specify before the time of entry the following: any restriction on the number of entries; Which of the following statements is NOT correct concerning the Manufacturing Overhead Budget? This lesson covers the following objectives: Define the exact meaning of premiums One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers. Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years? B. 6. what are the five promotion mix tools used by marketers to communicate customer value? Which of the following statements is true regarding the development of a sales promotion plan: A. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole e. Loyalty programs reward consumers for the amount they spend and are designed to encourage repeat purchase- Expert Answer 88% (8 ratings) Previous question Next question Transcribed Image Text from this Question. Chapter 13: Personal Selling and Sales Promotion Which of the following statements about personal selling is correct? A) Sales promotion is the only promotional element that is not regulated. Consumer Promotion Tools: 1. Which of the following statements is the most correct statement? d. rebates. C. Trade Show Exhibits. 2. WINDOWPANE is the live-streaming social network that turns your phone into a live broadcast camera for streaming to friends, family, followers, or everyone. Generally speaking, "Price" is more important than "Place." Pay per click Internet advertising B. working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function? A. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. Sales promotion is the process of convincing a potential customer to buy the product. specific promotional tools used in ___________ include direct mail, catalogs, online and social media, mobile marketing and more. This problem has been solved! b. Which of the following statements is not correct? Tools and Techniques of Sales Promotion Sales Promotion Tools and Techniques – Consumer Promotion Tools, Trade Promotion Tools and Business Promotion Tools 1. Sales promotion is a type of promotional mix in which the primary elements are advertising personal selling direct marketing, etc. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. Successful sales promotions often use consistent themes … Limitations of Sales Promotion: Sales promotion activities are often criticised on the following grounds: (i) No Real Incentives: The incentives offered through sales promotion schemes are fictional, and not real. D. Firms spend more money on advertising than on sales promotion. D. … C) Premiums Consumer contest. a. sales contests. Public relations includes press releases, sponsorships, events, and Web pages. c) The greater emphasis on … B. a. Test bank Questions and Answers of Chapter 12: Sales Promotions B)whether or not to enter a market. e. c. Loyalty programs are designed to encourage repeat purchases. 10. Earn a little too. Loyalty programs reward consumers for the amount they spend. which advertising objective is best suited to building selective demand? which promotional tool engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and building lasting customer relationships? Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales … It is often coordinated with marketing activities such as advertising, promotion, sales targets, channel management and visual merchandising.The following are common types of sales promotion. B. These different activities are known as marketing. John Smith. A coupon that expires in one month is an example of a sales promotion. Promote marketing intelligence. People correctly think that promotion money gets spent primarily on advertising. Discount. New usage suggestions C. Premiums D. Rebates and refunds Accessibility: Keyboard NavigationBelch - Chapter 14 #17 Blooms: AnalyzeDifficulty: ModerateLearning Objective: 14-02 A) Sales promotion is the only promotional element that is not regulated. what are the four important decisions made when developing an advertising program? Sales prom view the full answer Previous question Next question Transcribed Image Text from this Question John Smith. _____ is the factors contributing for the rapid growth of Sales Promotion. companies who primarily direct their promotional activities to channel members are using a(n) ____________ strategy. 153. C. All the special sales promotions add up to less money than advertisements. It is said that the manufacturer will realise the cost of … Answered Sep 27, 2017. Answer: get channels to carry the product and promote it: 21) Which of the following statements is true regarding sales promotion? C. Sales promotions offer long-term incentives to buy a product. Answer: sales: 4) Which of the following statements is true about customer promotion? c. It prevents the exposure of a brand. Promotion includes personal selling mass selling and sales promotion Share Reply. B. Updated 4/6/2015 9:41:55 AM. A detergent that advertises how clean it gets clothes is appealing to the _____ consumer need ... Experiential; View answer. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? d. It allow marketers to reach target customers in different ways. C)They are dependent on the advertisers and reflect only their viewpoint. Which of the following is NOT a requirement for setting advertising objectives? ANSWER: (3) Cheap bargain. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. generally, ______________ is a company's most expensive promotional tool. Hospital. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. b. Public relations includes press releases, sponsorships, events, and Web pages b. A research regarding impact of sales promotion on brand image is being done.If you know scales helpful for this research,please share. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. To increase sales by publicity through the media which are complementary to press and poster advertising. Weegy: 34 x 3 = 102 would be used to verify the equation 102 / 3 = 34. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. Asked 4/6/2015 9:22:40 AM. Related: Top 5 Important Determinants of Promotion Mix (Explained). Dealer contest. The Manufacturing Overhead Budget shows only the variable portion of manufacturing overhead. Downloadable! Which of the following is true of integrated brand promotion (IBP)? Sales promotion programs are targeted only at consumers. The modern day of advertisement agency has its origins during this period. C. Is not usually combined with other aspects of promotion in the total marketing mix. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. The growing use of sales promotion has resulted in promotion clutter. To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. Share what’s outside your window and all around you. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. 103. Sales promotions are generally looked at as tools that undermines the brand; yet a tool that is necessarily meant to speed up sales. None of these are correct. Which of the following events directly led to the War on Terrorism? 40) Which of the following is NOT a major mode of communications in the marketing communications mix? _____ … A "10 Cents Off" Coupon Promotion. promotion includes personal selling mass selling and sales promotion c. Loyalty programs are designed to encourage repeat purchases. According to Kotler, “sales promotions are short term incentives to encourage purchase or sale of product or services”. D)how much capital to use. Develop sales tactics. list them in order. Which of the following statements is/are correct? answered May 22, 2016 … Impact of Sales Promotion on Customer Loyalty Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. Advertising C. Sales promotion D. Satellite radio 41) Which is correct about “noise” in the communication process? Sales Promotion Objectives: Increase in Sales Volume, Encourage Repeat Purchase and To Block Competitor Moves Sales Promotion Objectives – Top 7 Objectives: Launch New Products and Increase Trail, Encourage Dealers to Participate in Display and a Few Other Objectives. Which of the following would NOT represent a reasonable objective for using this form of sales promotion? answered May 22, 2016 by Felicia . Public relations cannot effectively be used with sales promotions. 20) Identify the objective of trade promotions. The company wants to reward present users for their past brand allegiance. d. The company wants to ensure that promotional dollars do in fact reach consumers. Answer: sales promotion: 2) Identify the discrete programs with well-defined beginning and starting dates that offer incentives to customers to purchase or use the product. ______________ is used by companies to build good relation with consumers, investors, the media, and their communities. Which of the following statements about sales promotion programs is true? b. 10. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. C)what price to charge. Show transcribed image text . The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Which of the following is a sales promotion tool that typically does NOT build brand image? Advertising is as old as trade and commerce. Which of the following statements is correct? Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. QUESTION 7. Sales promotion is the practice of offering sale prices and other incentives to customers. Which of the following is true regarding the functioning of advertising agencies? D. … Correct answer: (B) Retailer. D. Gets immediate feedback from consumers. A. Many customers are unable to distinguish the salesperson from the company. It has only one source B. A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. A. e. POP promotions. logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks are examples of which promotional tool? which of the following statements is true regarding the promotion mix? which advertising objective is used heavily when introducing a new product category? in developing advertising strategies, marketers must make decisions regarding _____________. is a short-term incentive to encourage the purchase or sale of a product or service. Sales promotions are short term strategies for increasing the sales volume. Sales promotion is a type of Pull marketing technique. What is sales/marketing promotion? specific promotional tools used in _________ include press releases, sponsorships, events, and web pages. Multiple data sources and conflicting needs from various departments further complicate the issue. Sales promotion is a type of direct marketing. ______________ advertising is utilized most often by mature, well-known brands. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. A. E. Is one of the least expensive components of the communications program. 102. Best answer. a. Correct answer: (D) Retail chains. The Manufacturing Overhead Budget provides a schedule of all costs of production other than direct materials and labor costs. B)They are not involved in planning and handling mass selling details for advertisers. B) Newspaper ads Select one: a. b. Sales promotion is newly accepted by management as an effective sales tool. The company wants to load consumers. 17. Which of the following is an example of a sales promotion? 0 votes. C. Trade Show Exhibits. a) Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts. Explanation: B) Common sales promotion techniques are coupons, point-of-purchase displays, give aways, rebates, free samples, bonuses, frequent-user incentives, contests and sweepstakes, and cents-off deals. 118.Regarding promotion methods, which of the following statements is TRUE? A. Correct answer: (A) Functional. Which of the following would be considered a suspicious purchasing ... can Bomb-making ingredients can be found in some common health and ... Divide 7/15 by 3/5. one popular method of branded entertainment is __________, which embeds brands as props within other programming, for example, television shows and movies. […] Sales Promotion - Marketing aptitude questions Q1. Sales promotion letter is written to push the sales of any product or services. Which of the following is not an element of service marketing mix? A. D)how much capital to use. The best salespeople are the ones who work closely with customers for mutual gain. Correct answer: (A) Advertisement. D)They are independent of the advertiser and have an outside viewpoint. _____ is irregular in nature. A. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? Q2. User: whats the sum of 3/8 and 1/16 Weegy: 2 + 2 = 4. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, … Which of the following statements is true regarding salespeople? Events and experiences B. It involves setting the promotion budget to match competitors' outlays. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? 87. Which one of the following is not a sales promotion tool: Advertisement. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. Downloadable! C. B. Point-of-purchase Displays. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Firms have to rethink the relationship between attitude and behavior of their consumers. C) Sales promotions are offered to both intermediaries and ultimate consumers. A. All of the following are examples of consumer sales promotions EXCEPT: a) free samples b) coupons c) contests d) displays e) demonstrations Answer: D D. Sales promotions are only offered to … Which of the following statements is correct regarding the concept of branding? A "10 Cents Off" Coupon Promotion. b. coupons. c) A Linear Program as described in Supplement B can have more than one objective function if it has only one constraint. Which of the following statements is/are correct? 7/25 C. 21/75 D. 75/21, What was the first industry to industrialize in Great Britain. which of the following statements about public relations is correct? View answer. Sampling B. Which of the following is a trade sales promotion tool? what is the goal of integrated marketing communications? Relevant answer Khan Taufique in the promotion mix, _____________ refers to any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. On the basis of the meaning of sales promotion, the following are characteristics of sales promotion may be enumerated- c. samples. Answered Jan 19, 2017. a. A. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole These letters carry the points regarding … These are the advertisement letters that are written to draw the attention of the purchasers towards the promoted product and to boost sales. Select correct option: Product advertising Commercial advertising Action advertising Awareness advertising 48)Advertising can be used to sell: Select correct option: Product Services Idea All of these 49)Which one of the following is NOT an ingredient of a Promotion mix? See the answer. Which of the following advertisers is likely to run advertising at an uneven bursting or pulsing pattern over the period of a month? The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. d. All of the options listed. Sales promotion ideas can come from anywhere. B. B. Point-of-purchase Displays. s. Log in for more information. marketing 0 Answers. What are some misconceptions regarding marketing mix variables? A) Coupons B) Newspaper ads C) Premiums D) Point-of-purchase displays Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. Both The Sales Discounts And The Sales Returns And Allowances Accounts Are Not Closed. A)They are large organizations employing many creative people. _______________. A coupon that expires in one month C. A company newsletter D. A permanent price reduction . A 0 votes. Which of the following statements is correct? asked May 22, 2016 in Business by Brian4tw. While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process. Which of the following is not considered a sales promotion tool? Advertising is a personal form of marketing communication. Consumer sales promotion take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales. Objectives must specify the amount of change. View answer. 19) Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as: Answer: trade promotions. b. Which one of the following is NOT a condition of a contract? Which of the following statements about sales promotions is correct A. part 2. Question. Integrated marketing communications must deliver company and brand messages that are _____. Which of the following statements is true regarding the promotion mix? Multiple Choice. The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. We'll review your answers and create a Test Prep Plan for you based on your results. Because many governments do not regulate promotional activities, event planning is minimal. D) Point-of-purchase displays. c. The company wants to establish repeat purchase. b) Because of an increased focus on value, consumers are more responsive to promotional offers. ADVERTISEMENTS: Everything you need to know about the methods of sales promotion. Trade promotion decisions are often rushed and based on sub-par data. Retail sales promotion has to depend on others factors to positively impact the buying behavior. On consumer promotions product forecast accuracy can hinder the process nineteenth century saw the introduction of a contract for. 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