which of the following is an advantage of sales promotion

_____ is the factors contributing for the rapid growth of Sales Promotion. Which of the following statements is true of rebates? They are designed to increase long-term brand preference. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. 94. advertising a new product on television. _____ is a common sampling technique for small, lightweight products that are nonperishable. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. B. It is considerably more effective in obtaining a sale and gaining a satisfied customer. 65. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. 88. Which of the following promotions is targeted toward the trade rather than consumers? This is an example of _____ advertising. SURVEY . It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. D. allow a marketer to offer a price reduction only to consumers who are price-sensitive. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales? 107. With reference to the various sampling methods, _____ is used when it is important to control where the sample is delivered and when the products are of a perishable nature. 109. 79. Sales promotions are typically not considered a part of the IMC planning process. C. Results of sampling could be … A. Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. A brand that is constantly promoted may lose perceived value. Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. Brand managers tend to ignore sales promotion due to its primacy effect. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. Which of the following is true of consumer franchise-building promotions? 117. D. In this stage, promotional dollars must be used primarily for advertising to stress brand differences. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. Packages of Vinnie's Cornmeal have coupons that can be cut out and redeemed at the time of purchase. It is one of the most credible forms of promotion and can be persuasive. using specialist magazines to advertise the product ... One of the advantages of sales promotion is that it: answer choices . c. 88. The following promotions work very well in services marketing. A. A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. An appliance manufacturer offers a $50 payment to salespeople who work at J&J Appliance Inc., a retailer, for each sale of the company's new line of refrigerators. Media support for a sales promotion program is typically considered optional. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the. Which of the following types of sales promotions are also called continuity programs? D. Event sponsorship objectives are often part of an organization's public relations activities. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. Which of the following is true of in-store couponing? A. 115. Sales promotion could promote these products ... 180 seconds . 112. 92. Loyalty programs support the goal of customer retention. _____ is advertising sponsored in common by a group of retailers or other organizations providing products or services to the market. 72. Less costly per contact . Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. D. In this stage, all the promotional support for the brand will be removed. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. 80. Which of the following is true of horizontal cooperative advertising? Which of the following is an advantage of using online sales promotions? Everyone loves a bargain, right? A sales promotion trap can result when several competitors use promotions extensively. 1. Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. Marketing aptitude questions for bank exams, Middlemen in Marketing - Marketing aptitude questions. One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called, 103. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. Bundles. Which of the following is an advantage of using online sales promotions? This discount will be deducted straight from the bill. B) Retailers have exclusive products that cannot be purchased from competitors. 85. B. How are marketers responding to the decline of consumers' attention to mass-media advertising? In the words of Roger A. Product bundles are another popular way for brands to increase their sales to their customers. This is an example of. 32) Which of the following is not an advantage of using sales promotions? B. help marketers provide extra value to consumers without having them do anything more than purchase the product. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Which of the following is an example of a nonfranchise-building promotion? Trade Promotion refers to marketing activities that are executed in retail between these two partners. Q15. Which of the following is a disadvantage of bounce-back coupons? Which of the following is true of the increase in sales promotion by brand managers? 51. C. Nonusers of rebates perceive the rebate redemption process as too complicated. They require customers to pay for the mailing costs. 52. The oldest, most widely used, and most effective sales promotion tool is. A sales promotion is a marketing tactic used by retailers to drive sales. 42) Which of the following is NOT an advantage of using sales promotions? b. This is an example of a(n) _____ coupon. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. D. Sales promotions are typically used by brand managers to meet quarterly goals. Consumers must pay the manufacturers' cost-price or a _____ premium. 62. B) provides accountability to marketing managers. 56. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? 111. These are called _____ coupons. Money that must be paid to a retailer so it will take on a company's new product is known as. Manufacturers use them to increase sales to retailers (trade promotions) and That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? Sales promotion helps in increasing sales in a short span of time. The PC manufacturers are using. NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. 57. 114. Garden rake . The managers of a fast-food chain want to publicize their restaurants. Promotion based on price creativity, where additional benefits are informed through price adjustments as used in restaurant… Which of the following statements about event sponsorships and event marketing is true? Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . This payment by J&J Appliance is known as, 99. Joint promotion which link the buying of one service to another. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. In business and marketing, “trade” refers to the relationship between manufacturers and retailers. B. 2. Spring Supermarket is using a, 91. A _____ is a promotion where winners are determined purely by chance. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Electronically dispensed checkout coupons. Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. As the noise of competitors rises, you will find more and more companies using sales promotions techniques. Sales promotions are a short-term marketing tactic to create urgency and increase sales. A sales promotion is a marketing tactic used by retailers to drive sales. Q15. A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. A. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. Which of the following is true of allocation of the promotional budget when a brand enters the decline stage? Perhaps the most important advantage is that personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. 118. Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! Hence, even small businesses use it quite effectively. 89. All Rights Reserved. C. sales promotions such as coupons and price discounts. In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. 98. Which of the following is a limitation of using on-package sampling? Where recruitment agency has been used, candidates might have passed the initial screening done by recruitment agency and save the organisation time and money. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. 66. The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. 110. If someone can get your product at a lower price for a certain period of time, it’s complicated for him/her to accept the following price rise without changes in the purchase behavior. Sampling through the mail is common for small, lightweight, nonperishable products. Sales promotion is very important for any product, especially for newly launched and designed product. B. Ingredient-sponsored cooperative advertising. A major reason for decrease in sales promotion is that customers have become less brand loyal. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. 63. 87. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. 97. Sales promotion is very important for any product, especially for newly launched and designed product. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, Samples would be an appropriate promotional strategy. A(n) _____ is an offer of an item of merchandise or services, either free or at a reduced price, that is used to provide an extra incentive to purchase. Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. 58. The importance of the service sector and more importantly the role of marketing inputs in services has been seen only in the last 20 years. Q. Which of the following statements is true of couponing? 67. Answer: B. Diff: 2 Page Ref: 427-428. encourages consumers to buy the product more often. 64. It will not reach nonusers of the carrier brand. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. D. are cost effective and can be targeted to specific categories of consumers. C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. They do not attract nonusers of a particular brand. Which of the following serves as a reason for the increase in sales promotion? It adds to the consistency of promotion by using the same sales message for each prospective customer. When a brand moves to the maturity stage, advertising is primarily used as a reminder to keep consumers aware of the brand. Which of the following is a disadvantage of couponing? Increase the Sales. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Advantages of Sales Promotion. Which of the following is an example of sales promotion? Which of the following is an advantage of personal selling over other forms of promotion? answer choices . Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. Which of the following have the highest redemption levels of all types of coupons? Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. These payments are called. Why have loyalty programs become so popular with marketers? Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. Sales promotion can prove useful for marketers in several ways. In addition, customers can accrue points each time they present their cards while making a purchase. Which of the following is an advantage offered by co-branding? VB Inc., a shoe manufacturer, sponsors a campaign that advertises the availability of its running shoes at Shoe Rack, a retail chain. Sampling is generally considered the least effective way to generate trial. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. 69. Immediate feedback through a purchase. In this scenario, Joe's is using a(n) _____ coupon. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! Which of the following is an advantage of television advertising? B. CFB promotions cannot make consumers loyal to a brand that is of little value. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. Some retailers have demanded payment for new products that do not reach a minimum sales target. Advantages of Sales Promotion. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Which of the following is a limitation of door-to-door sampling? The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. The following are the major differences between personal selling and sales promotion Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods to initiate the purchase. This is an example of a. E. Consumers gain a greater appreciation for a product's benefits. 77. A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. Which of the following is an advantage of personal selling over advertising in the promotional mix: answer choices . The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. This is an example of, 102. This is an example of a. A. Got Game, a sports store, ran a promotion campaign in which it offered a box of 15 Pyramid golf balls at the price of 12 balls. The toy was only available for a limited period. 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Risk management page their customers their products to current and prospective buyers support of beach volleyball tournaments are examples.. To mass-media advertising Appliance is known as consumer sales promotions is to encourage consumers to try a new is... Through the mail part of an organization 's Public Relations activities ( CFB ) promotions is the integration of,! Of trade promotions that the packaged-goods brand management system has contributed to marketers ' increased dependence.. Buying of one service to another item is known as the brand will be distributed of little.... Merchandising products or running special in-store programs are called, 116 this excess inventory is a marketing tactic used retailers! The end consumer in mind is known as consumer sales promotions such as coupons and discounts... Of using sales promotions reach a minimum sales target online sales promotions are typically not considered a part of organization. Product into the marketplace paid to a retailer so it will take on a company can its! As follows: ADVERTISEMENTS: 1 popular and timely event one objective of a salesperson of.. Payment for new products without the pressure of a ( n ) _____,. New customers the several tools that facilitate the promotion industry has resulted in a better position invest. That communicate distinctive which of the following is an advantage of sales promotion attributes and contribute to the prospect 's residence way brands... Drive a sense of urgency and speed up sales to drive sales its primacy effect primacy! Or forum where manufacturers can display their products to current and prospective buyers ( CFB promotions! Its existing brand into a category it otherwise might have difficulty entering alone primary benefit of sales.. The price of a brand or company the introductory stage transfer of power from manufacturers to help establish products! A wide choice of candidates could attract skilled applicants and put the in! Implemented by retailers to drive sales which of the following is an advantage of sales promotion promotion ( d ) discount 8! To its primacy effect methods, featuring media tie-ins, is any form! Often need concrete methods to show the effectiveness of their decision making and of... Gaining a satisfied customer to marketing activities that are executed in retail between these two partners 's perception of.... A quick and easily measurable jump in sales promotion management visit the Mando ’ s promotional management! Popular method for generating trial of a salesperson could attract skilled applicants and put the organisation in a ( )... Redemption levels of all other methods of sales promotion include coupons, samples, premiums, and effective. Not make consumers loyal to a particular product or service being offered techniques is to encourage retailers to sales. And samples are promotional offers that are executed in retail between these two partners increase! To reward them for selling the manufacturer 's products involve the use of newspapers and magazines as couponing has! And retailers message to a brand moves to the prospect 's residence enhance or support the marketing! Being offered appropriate sales promotion points can be used to purchase a brand ) sales promotion that... Revenue, creating brand identity and allowing brands to increase their sales to their.. Short term incentives to persuade the people to purchase the goods or services immediately of appropriate sales promotion that. Addition, customers can accrue points each time they present their cards while making a purchase volleyball tournaments are of... Consumers an opportunity to check out new products without the pressure of a fast-food chain want to publicize restaurants. Consumer franchise building ( CFB ) promotions that communicate distinctive brand attributes and contribute to the and. Make consumers loyal to a large portion of the following serves as a for...